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Calculating fair prices

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The real price of a graphics card — and whether now is the moment to buy.

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Verdicts are computed from the best listed price versus MSRP. Prices are illustrative and may not reflect live retail.

Impact-Site-Verification: f8a9ac17-26dc-43d0-93b4-6a2216e17036

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GeForce RTX 5070NVIDIA

GeForce RTX 5070

Great Deal−16%High VolatilityUpdated Jul 9, 2026
Market Avg$788Best price $599 at Walmart · Check on Amazon ↗

avg of 40 sources

Market runs +44% above the $549 launch MSRP — 2026 prices are elevated market-wide due to an AI-driven memory shortage.

Great dealOverpriced

Great Deal — best price is −16% versus its recent average.

Specifications

ArchitectureBlackwell
VRAM12GB GDDR7
Compute6144 CUDA cores
Memory bus192-bit
Power (TDP)250W
MSRP$549

Price history

MSRP $549Jun 20Jun 22Jul 8Jul 9

Where to buy

  • AmazonCheapest
    $788Buy
How we calculate the fair price

We scan dozens of retailers daily, strip out scam and outlier listings, and compare today's cheapest legitimate price to the card's own recent market average. Noticeably below its recent norm is a Great Deal; in line with it is a Fair Price; noticeably above is Overpriced. The gauge plots that position so you can judge the moment at a glance — launch MSRP is shown only as historical context.