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Calculating fair prices

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The real price of a graphics card — and whether now is the moment to buy.

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Verdicts are computed from the best listed price versus MSRP. Prices are illustrative and may not reflect live retail.

Impact-Site-Verification: f8a9ac17-26dc-43d0-93b4-6a2216e17036

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GeForce RTX 5090NVIDIA

GeForce RTX 5090

Great Deal−38%High VolatilityUpdated Jul 9, 2026
Market Avg$2,963Best price $1,844 at B&H Photo-Video-Audio · Check on Amazon ↗

avg of 39 sources

Market runs +48% above the $1,999 launch MSRP — 2026 prices are elevated market-wide due to an AI-driven memory shortage.

Great dealOverpriced

Great Deal — best price is −38% versus the market average.

Specifications

ArchitectureBlackwell
VRAM32GB GDDR7
Compute21760 CUDA cores
Memory bus512-bit
Power (TDP)575W
MSRP$1,999

Price history

MSRP $1,999Jul 8Jul 9

Where to buy

  • AmazonCheapest
    $2,963Buy
How we calculate the fair price

We scan dozens of retailers daily, strip out scam and outlier listings, and compare today's cheapest legitimate price to the card's own recent market average. Noticeably below its recent norm is a Great Deal; in line with it is a Fair Price; noticeably above is Overpriced. The gauge plots that position so you can judge the moment at a glance — launch MSRP is shown only as historical context.